G-Shock "Concre" Watch Line

In Japan and worldwide, G-Shock is known for its iconic watch collaborations with Japanese domestic brands such as A Bathing Ape and KIKS TYO and for its creative partnerships with the Japanese branches of global brands and retailers including Stussy, Levi’s and Undefeated. However, distribution and sales of such G-Shock collaborations are often restricted to Japan. In a move that expands the distribution of special G-Shock make-ups for the first time in the brands history, the new “Concre” watch line will launch worldwide at select streetwear and sneaker boutiques, skate shops, and finer retail accounts in the USA, UK, Europe and Asia. The first G-Shock Concre series features models created in partnership with New York artists Eric “Adorn” Elms, Madsaki, Rostarr and East Village retailer Dave’s Quality Meat. The New York artist models will be launching this September at DQM, and will be available at retail in October 2007. The collaboration offerings will be produced in limited quantities of 250 pieces each. 1000 pieces of an additional signature G-Shock Concre model will also be available. For further launch exhibition and reception party information, visit concre.net Image: Concre Magazine (featuring Neal Santos of TeamWorks and Supreme NYC)

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In Japan and worldwide, G-Shock is known for its iconic watch collaborations with Japanese domestic brands such as A Bathing Ape and KIKS TYO and for its creative partnerships with the Japanese branches of global brands and retailers including Stussy, Levi’s and Undefeated. However, distribution and sales of such G-Shock collaborations are often restricted to Japan. In a move that expands the distribution of special G-Shock make-ups for the first time in the brands history, the new “Concre” watch line will launch worldwide at select streetwear and sneaker boutiques, skate shops, and finer retail accounts in the USA, UK, Europe and Asia.

The first G-Shock Concre series features models created in partnership with New York artists Eric “Adorn” Elms, Madsaki, Rostarr and East Village retailer Dave’s Quality Meat. The New York artist models will be launching this September at DQM, and will be available at retail in October 2007. The collaboration offerings will be produced in limited quantities of 250 pieces each. 1000 pieces of an additional signature G-Shock Concre model will also be available. For further launch exhibition and reception party information, visit concre.net

Image: Concre Magazine (featuring Neal Santos of TeamWorks and Supreme NYC)

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