The newest release from New Balance is the exclusive Hungry Dragon 574, which was a concept that came from designer Andrew Nyssen, who works out of the New Balance HQ in Boston and he is also the man behind the previously released Super Team 33 series. The launch party for this sneaker was held at one of Hong Kong’s finest clubs Dragon-i and it was definitely a glamorous event filled with Hong Kong celebrities. The shoes come in 3 different colors Garden Green, Blackberry Purple and Midnight Black featuring super premium gold embroidery of dragons on it and there will only be 574 pairs in production. Also, New Balance has collaborated with fashion label Ã¢Â€Â˜YoropikoÃ¢Â€Â™ and have created a denim jacket and jeans set to accommodate the Hungry Dragon 574. 50 sets will be made and will only be available to purchase online through eBay starting at a reserve price of HK$18,000 per set.
Check out more images at Sneaker Freaker.
Last month we talked about the January releases of Crownfarmer’s Monthly Window Program. Crownfarmer offer 2 new artist t-shirts per month designed by 2 of their favorite artists, with a one month window for ordering, in our Monthly Window Program. The designs appear on their site the first day of each month and are available for direct mailorder as well as a one time offering to boutiques.
December’s tees were designed by Matt Irving and Thom Lessner, January’s were designed by Jeremy Fish and Michael Sieben, and this month’s tees were designed by K Cubitt and Josh Petherick.
Click here for more info on Crownfarmer and their Monthly Window Program.
House of Cassette, the new denim label from our midst have put up a window display at American Rag Cie on La Brea LA, front and center for the month of February.
They opened up a new world denim bar a couple of months ago with all the top denim brands.
Small indie brand sitting up there with the big boys, nice to see that good creative people still get to shine outside of our own little world.
Click here for more info.
Nike recently held an Air Force 1 25th Anniversary celebration in Tokyo at Tokyo’s 1LOVE store. The store was put together for the sole purpose of Nike Air Force 1, the top level is a Nike iD Studio for customizing and the gallery-like Air Force 1 and Air Force 25 only shop on the lower level. This celebration party had many guest including Edison Chen from Clot, Big-O and Iggy from Swagger/Phenomenon, Caol Uno, and more. They also had the Nike Old Six Medicom figures on display, which definitely added to the already tremendous displays and the 1LOVE store will operate for 1 year only.
See it all at Freshness here and here.
After the success that Greedy Genius had in it’s previous year, you can definitely expect more exciting new product for 2007. They have a few new sneakers to introduce this year and here are some teaser photos of their upcoming new releases. Greedy Genius will be showcasing their new items next week at the Magic/Project show, so if you are heading there, take some time to check out these new sneakers.