Phenomenon
Phenomenon is great new (to the western world) brand from the Swagger camp in Japan. High Snobiety sets the scene: PHENOMENON was established in 2002 as a private experimental relaxed luxury line with a playful and more detailed oriented, high-end design. According to creative director and owner, Big-O; “In Japan, we appreciate the mix between high end and street fashion, we see the humor, irony and even the subversion that hip-hop brings to fashion.†Highend denim, beautifully constructed blazers and a signature hoodie with a silk screen of chunky gold chains and champagne bottles braided together in a pattern epitomize the stylistic innovations that have made PHENOMENOM a favorite among trendsetters. You can find Phenomenon at the Swagger flagship stores in Japan, and at Union, Vinnie’s Styles, and Pieces in New York. The new collection is set to drop in July, keep an eye out. Info: High Snobiety
Phenomenon is great new (to the western world) brand from the Swagger camp in Japan. High Snobiety sets the scene:
PHENOMENON was established in 2002 as a private experimental relaxed luxury line with a playful and more detailed oriented, high-end design. According to creative director and owner, Big-O; “In Japan, we appreciate the mix between high end and street fashion, we see the humor, irony and even the subversion that hip-hop brings to fashion.†Highend denim, beautifully constructed blazers and a signature hoodie with a silk screen of chunky gold chains and champagne bottles braided together in a pattern epitomize the stylistic innovations that have made PHENOMENOM a favorite among trendsetters.
You can find Phenomenon at the Swagger flagship stores in Japan, and at Union, Vinnie’s Styles, and Pieces in New York. The new collection is set to drop in July, keep an eye out.
Info: High Snobiety
