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Timberland Japan is having a campaign called ‘EarthKeepers Collection’ which trying to reforest the Horqin Desert in Inner Mongolia Autonomous Region. Their first project is release a collection that is collablorated with Tezuka Production Company with the theme of ‘The Phoenix’ or ‘Hinotori’. Tezuka Osamu is the very famous Japanese manga artist and animator known by Astroboy, Black Jack and more.