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Reebok Reethym of Lite Tokyo Launch Party Recap

Geared towards its Asia Pacific demographic, Reebok launched its “Reethym of Lite” campaign last night in Tokyo. Featuring a star-studden lineup of guests and performers, the celebration was headed by Reebok Classics North American and As...

Swizz Beatz “Prequel to a Classic” Video

We follow-up on the initial unveiling of the “Prequel to a Classic” trailer with the new full-fledged short film. Following Swizz Beatz prior to his hosting and performance in New York City a few days ago, the video includes candid interv...

Swizz Beatz and Reebok Classics Present “Reethym of Lite” Concert Recap

Earlier this week, Swizz Beatz and Reebok Classics presented a special concert titled “Reethym of Lite.” The event coincided with the seasonal trade show circuit that descends upon Las Vegas every summer. Given Swizz Beatz’s substan...

Lotus Cars Names Swizz Beatz VP of Creative Design & Global Marketing

Between being a Grammy Award-winning, multi-platinum-selling producer; a father; an occasional painter; and a creative director at Reebok, it would seem as though Swizz Beatz has his plate pretty full. But apparently, there’s still some room on...

Swizz Beatz: Reestyle Collective

Earlier this year Swizz Beatz spearheaded the launch of Reebok’s all new platform known as the Reestyle Collective.

Swizz Beatz x Reebok Classics Limited Edition Kamikaze

Swizz Beatz was recently announced as Creative Director of the Reebok Classics brand and will be influencing all aspects of the line, including creative campaigns and product. The first release from this new lineup is the Limited Edition Kamikaz...

Reebok Classics x Swizz Beatz

Reebok has officially announced its collaboration with Swizz Beatz for 2011 and will be teaming up with the music producer to create a special line for Reebok Classics. While not many details are available at the moment, Reebok says that Swizz Be...

Breezy Art….Style featuring Chris Brown, Big Sean, Tyga & Swizz Beatz

Mechanical Dummy releases a new video titled Breezy Art….Style featuring a who’s who of fashion heads in the music business, including the likes of Chris Brown, Tyga, Swizz Beatz and Big Sean. Revolving around the theme of fashion and style...

Aston Martin Rapide featuring Swizz Beatz Part 1

Time is precious. Share it wisely in the new four-door Rapide. Offered above is the first part of a continued ad series featuring superstar producer Swizz Beatz and British luxury sports car maker Aston Martin. Further information on the Aston Ma...

Swizz Beatz featuring Pusha T & Pharrell – Bang Bang!

Offered is the second installment of “Monster Mondays” hosted by Swizz Beatz. This week, Swizzy joins up with two key players in hip-hop right now, Pusha T and Pharrell Williams. The song is titled “Bang Bang!” and highlig...