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Hedi Slimane’s New Retail Vision for YSL to be Unveiled in Shanghai

Hedi Slimane’s vision for Saint Laurent is about to be set in stone with the news that the first Saint Laurent boutique is set to open in Shanghai. A 3,200-square-foot boutique in the Reel Department Store on Nanjing Road West, this will be the...

Saint Laurent Unveils Further Imagery from 2012 Fall/Winter Ad Campaign by Hedi Slimane

Following an initial preview, Saint Laurent rolls out another editorial with Hedi Slimane at the creative helm. Presented in the black-and-white approach we’ve seen in the past, Slimane is certainly a fan of using mysterious imagery in lie...

Hedi Slimane’s First Ad Campaign for Saint Laurent Preview

After taking over as creative lead for Yves Saint Laurent – thus ushering in their new moniker “Saint Laurent” – Hedi Slimane presents his first editorial images as the man in charge at the historic French fashion house. The b...

A Look at New Saint Laurent Packaging

With Hedi Slimane recently assuming the role of Creative Director at fashion house Yves Saint Laurent, numerous branding alterations have been made. This week saw the first images of newly branded Saint Laurent packaging, which takes the form of a mo...

Yves Saint Laurent to Change Name RTW Line to Saint Laurent

Newly-appointed Yves Saint Laurent creative director Hedi Slimane has decided a name change is in order for the storied brand in order to make a splash in the always-competitive high-fashion landscape. The house will be re-branded as “Sain...