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Ray-Ban Squared Clubmaster Sunglasses

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The Ray-Ban Squared Clubmaster sunglasses combine timeless appeal with adventurous execution. Constructed from the brand’s storied Havana frame, tortoiseshell elements blend effortlessly with crystal gradient brown lenses on one look while a mo...

Ray-Ban “Aviator Folding Ultra” 75th Anniversary Collection

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As part of its 75th anniversary collection, Ray-Ban is releasing an especially premium version of its folding aviators. One of the most recent and compact iterations of the classic eyewear silhouette, the folding aviator comes in your choice of 22-ca...

Ray-Ban Cats Acetate Sunglasses

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Typically seen with a metal wire frame, Ray-Ban upgrades its iconic Aviator Sunglasses model with a tortoiseshell acetate build. Originally designed in 1936 for the U.S. Air Force to prevent the sun’s glare from distracting an inflight pilot, t...

Ray-Ban Print-Lined Wayfarers

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Ray-Ban’s classic and oft-imitated Wayfarer model gets a fancy new colorway as part of this limited edition release. The Print-Lined Wayfarers are crafted from blue acetate and feature a guitar print that lines the inner portions of these frame...

Ray-Ban 75th Anniversary “Ambermatic” Collection

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Commemorating the iconic eyewear brand’s 75th anniversary, Ray-Ban introduces the Ambermatic Collection, employing the yellow polarized, anti-glare lens developed in 1978. Paying homage to the original 1937 Ray-Ban Aviators, these light-sensiti...

Ray-Ban 2012 Summer Wayfarer “Blocks”

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As the summer sun continues to see a steady roll-out of seasonal fashion releases, timeless eyewear manufacturer Ray-Ban offers a look into its latest collection dubbed “Blocks.” Consisting of four color options in the iconic Wayfarer sil...

Brooks Brothers x Ray-Ban Sunglasses Capsule Collection

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This summer the nearly 200-year-old Brooks Brothers company has joined forces with Ray-Ban to co-produce a small release of limited edition sunglasses. Two Ray-Ban models have been chosen – the popular Wayfarer, as seen here, along with another...

Ray-Ban 2012 Legends Collection

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2012 marks the 75th anniversary of Ray-Ban’s storied place in optical history. To celebrate, Ray-Ban has announced its new “Legends Collection.” While pieces like the Ray-Ban Round and Aviator have been mainstays as Ray-Ban Legends,...

Ray-Ban 2012 Spring/Summer Wayfarer “Rare Prints” Collection

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Constantly striving for ways to reinvent their timeless favorite, the Wayfarer, Ray-Ban adds another collection of “Rare Prints” to its Never Hide campaign. This time around the American eyewear manufacturer presents two ’80s style...

Ray-Ban for Brooks Brothers Sunglasses

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The result of a collaboration between Brooks Brothers and Ray-Ban have just arrived in stores in the UK. The Ivy League-approved collection features the latter’s Wayfarer and Aviator styles with the former’s signature #BB1 stripe, more co...

Ray-Ban 2011 Fall “Justin” Sunglasses

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As Ray-Ban begins to introduce new styles to its 2011 fall/winter lineup, one of the more notable silhouettes, the “Justin,” sees a release through Ray-Ban Japan. Outfitted with a similar styling of the iconic Wayfarer model, the Justin takes on a sl...

Ray-Ban for Brooks Brothers Capsule Collection

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Ray-Ban and Brooks Brothers announce the launch of a new collection of sunglasses for men and women. The collection features two timeless and iconic styles – the Wayfarers and the Aviators. Both are accented with Brooks Brothers’ signature...

Ray-Ban Never Hide “Watergun”

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The Ray-Ban Never Hide campaign introduces a new video with this simply titled piece, “Watergun.” With a slow and drawn out series of cinematics, things take a turn for the satirical as an old-fashioned (water)gun fight breaks out in...

Ray-Ban Never Hide “Tomatina”

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Ray-Ban’s latest campaign for “Never Hide” is aptly titled Tomatina as the Valencian town of Buñol is the backdrop for the yearly tomato festival. The short story features some amazing cinematics as the ZCDC crew who filmed the...

Ray-Ban “Photocopy Romance”

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Effectively utilising their popular creative media arm “Never Hide Films”, Ray Ban recently created this short promotional video. The viral clip is entitled “Photocopy Romance” and follows two young Ray Ban fans fall in love over a ph...