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Hypebeast gets a closer look into the upcoming watch project between Nixon and Encino-based boutique Primitive, co-owned by world class skateboarder Paul Rodriguez. The watches, featuring a colorway synonymous with Primitive and another inspired by the Lakers, will see a release on November 14th at Primitive. Stay tuned for a ... more
Launching last year, the Paul Rodriguez x Incase Signature collection enjoys a 2009 fall update with the Skate Pack. Within the design of the bag's, you'll find various skate-centric features built with the traveling skater in mind. Available now at GoIncase.com/PaulRodriguez. Introducing the Fall 09 Skate Pack, the newest addition to ... more
With the release of Nike SB's Zoom Paul Rodriguez 3 this Saturday, August 8th, HUF will be giving away a limited edition package for the true skate connoisseur. The pack consists of Nike SB x Plan B wheels/deck, Diamond hardware, griptape, Silver trucks, and Sawblade 3 bearings, all in a ... more
Yesterday proved to be a rather eventful day for Nike SB as the brand revealed the extended version of their "Today Was A Good Day" commercial as well as a new feature on the Zoom Paul Rodriguez III via our features section. We also premiered the upcoming red suede quickstrike ... more
In the two weeks since it aired on TV and online, hundreds of thousands of people have seen the two versions of the 60-second “Today Was a Good Day” commercials, but today Nike SB updated their site with the final installment: A web exclusive 2-minute version of the “Today was ... more
With the latest incarnation of Paul Rodriguez's signature third generation shoe hitting retailers, here's an up close and personal viewing of the black/red version which will hit retailers for the fall season. The black/red upper features some subtle traits that define the shoe such as the safari pattern on the ... more
As a cornerstone of Nike SB, Paul Rodriguez has shined under the sportswear giant's skateboarding umbrella, moving forward onto his third signature sneaker model, appropriately dubbed the Zoom Paul Rodriguez 3. Continuing his mastery of the sport, P. Rod remains an engaging figure to fans with his down-to-earth persona and ... more
As Paul Rodriguez's signature skate shoe hits its 3rd generation, Nike SB has put together this special commercial titled "Today Was a Good Day". Set to debut during NBC's national broadcast of the Maloof Money Cup this Sunday, the spot was inspired by the popular '93 Hip-Hop track "It was ... more
With the Maloof Money Cup set to launch tomorrow, Nike SB works up a special package of their new Zoom Paul Rodriguez III. The kicks bring back the classic white/black colorway, with a hint of cement grey and red. Following most of the past P. Rod design features, the third ... more
In a vulcanized addition to Paul Rodriguez's Nike SB arsenal comes this P-rod 2.5. The shoe's simple tonal upper meshes well with the relatively archaic outsole as everything effectively gets a weight reduction. Stay tuned for more details, this particular release won't be entirely limited however it will be restricted ... more
