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LRG 2012 Fall “Life Colors” Video

StyleComments ⋅ 5633 Views
Ahead of the release of the brand’s 2012 fall collection, LRG presents this “Life Colors” video. Highlighting the inspiration that comes from those creatives in the world of music, sports and art, “Life Colors” means thi...

The Beat Junkies – For The Record

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Highlighting one of the most iconic and pioneering turntablism crews, The Beat Junkies, LRG presents its latest documentary, “The Beat Junkies – 20 Years on the Ones & Twos.” First established in 1992, The Beat Junkies have been...

LRG presents Off The Record: Young Chop – Part 2

MusicComments ⋅ 4420 Views
Following up part 1 of LRG’s interview with up-and-coming hip-hop producer Young Chop, the Southern California brand presents the second part from the brand’s Off The Record series. Now that Kanye West, Pusha T, Jadakiss and Big Sean have...

LRG Artist Driven Asia Tour Part 1 – Bangkok

ArtsComments ⋅ 3264 Views
Documented through the watchful lenses of KC Ortiz and Dylan Maddux, the ongoing Artist Driven series from LRG brings three of the top graffiti writers in the world – Pose, Steel and Vizie – to Bangkok. The three hectic days spent in the...

LRG presents Off The Record: Young Chop – Part 1

MusicComments ⋅ 5841 Views
In part 1 of LRG’s Off The Record series, the Orange County-based clothing company hits the studio with hip-hop producer Young Chop. Known as the person behind the sound of similarly bubbling Chicago artist Chief Keef – whose track “...

What’s Cooking? Legendary Food Rap Lines In Literal Form

LifestyleComments ⋅ 15962 Views
What do Method Man, Guru, Raekwon, Q-Tip and The Notorious B.I.G have in common — besides being some of the world’s most influential MCs? It was their hunger. The hunger to be on top in the lyrical rap game. BankShot along with DJ Nick Ca...

LRG 2012 Summer Video Lookbook

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Coming soon from perennial Southern California streetwear favorite LRG is the brand’s Summer 2012 collection. To celebrate the occasion, the brand brought together LRG team rider Tommy Sandoval, Chicago rap duo The Cool Kids, and the cast of Co...

LRG Japan Skate The Void Video

LifestyleComments ⋅ 5894 Views
Storied lifestyle clothing company LRG sends its skate team to Tokyo for its new Skate The Void edit. In the short video, team riders Rodrigo TX, Chico Brenes, Kelly Hart, Felipe Gustavo, Karl Watson, and Masataka Yamashiro join up for a rousing jam...

LRG: Letting the Kids Play Skate Commercial

LifestyleComments ⋅ 8539 Views
Directed and filmed by Daniel Duarte and Kyle Camarillo for LRG, and set to the tune of Brenton Wood’s “The Oogum Boogum Song,” “Letting the Kids Play” is an all around feel-good effort from the brand. Starring Elan Wats...

LRG: Art Basel Miami 2011 featuring WITNES, DABS & MYLA

ArtsComments ⋅ 3334 Views
Filmmaker Willie T was on hand at Art Basel Miami 2011 as the LRG Arist Driven Team consisting of WITNES, DABS and MYLA put their mark on the city. Featuring signature, clean lines as well as colorful characters that have known to permeate each artis...