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The Beat Junkies – For The Record

MusicComments ⋅ Jul 3, 2012
Highlighting one of the most iconic and pioneering turntablism crews, The Beat Junkies, LRG presents its latest documentary, “The Beat Junkies – 20 Years on the Ones & Twos.” First established in 1992, The Beat Junkies have been...

LRG presents Off The Record: Young Chop – Part 2

MusicComments ⋅ May 9, 2012
Following up part 1 of LRG’s interview with up-and-coming hip-hop producer Young Chop, the Southern California brand presents the second part from the brand’s Off The Record series. Now that Kanye West, Pusha T, Jadakiss and Big Sean have...

LRG Artist Driven Asia Tour Part 1 – Bangkok

ArtsComments ⋅ May 4, 2012
Documented through the watchful lenses of KC Ortiz and Dylan Maddux, the ongoing Artist Driven series from LRG brings three of the top graffiti writers in the world – Pose, Steel and Vizie – to Bangkok. The three hectic days spent in the...

LRG presents Off The Record: Young Chop – Part 1

MusicComments ⋅ Apr 30, 2012
In part 1 of LRG’s Off The Record series, the Orange County-based clothing company hits the studio with hip-hop producer Young Chop. Known as the person behind the sound of similarly bubbling Chicago artist Chief Keef – whose track “...

What’s Cooking? Legendary Food Rap Lines In Literal Form

LifestyleComments ⋅ Apr 24, 2012
What do Method Man, Guru, Raekwon, Q-Tip and The Notorious B.I.G have in common — besides being some of the world’s most influential MCs? It was their hunger. The hunger to be on top in the lyrical rap game. BankShot along with DJ Nick Ca...

LRG 2012 Summer Video Lookbook

StyleComments ⋅ Apr 2, 2012
Coming soon from perennial Southern California streetwear favorite LRG is the brand’s Summer 2012 collection. To celebrate the occasion, the brand brought together LRG team rider Tommy Sandoval, Chicago rap duo The Cool Kids, and the cast of Co...

LRG Japan Skate The Void Video

LifestyleComments ⋅ Mar 21, 2012
Storied lifestyle clothing company LRG sends its skate team to Tokyo for its new Skate The Void edit. In the short video, team riders Rodrigo TX, Chico Brenes, Kelly Hart, Felipe Gustavo, Karl Watson, and Masataka Yamashiro join up for a rousing jam...

LRG: Letting the Kids Play Skate Commercial

LifestyleComments ⋅ Feb 17, 2012
Directed and filmed by Daniel Duarte and Kyle Camarillo for LRG, and set to the tune of Brenton Wood’s “The Oogum Boogum Song,” “Letting the Kids Play” is an all around feel-good effort from the brand. Starring Elan Wats...

LRG: Art Basel Miami 2011 featuring WITNES, DABS & MYLA

ArtsComments ⋅ Dec 21, 2011
Filmmaker Willie T was on hand at Art Basel Miami 2011 as the LRG Arist Driven Team consisting of WITNES, DABS and MYLA put their mark on the city. Featuring signature, clean lines as well as colorful characters that have known to permeate each artis...

LRG Announces LRG Footwear Collection with Clean Plate Club

StyleComments ⋅ Dec 9, 2011
In expanding their reach into the realm of footwear, LRG has joined forces with Clean Plate Club to produce a new footwear collection, which is set to launch in the fall of 2012. CPC has been commissioned to design as well as market the goods, while...

Casey Veggies x LRG New Era Snapback

StyleComments ⋅ Nov 28, 2011
Casey Veggies along with New Era and LRG have unveiled a 9Fifty snapback for the holiday portion of the Blue Slide Park Tour, with fellow emcee Mac Miller. Featuring “Casey Veggies” in the front and a small LRG emblem on the back, this is...

LRG Artist Driven: Los Salvajes

ArtsComments ⋅ Nov 16, 2011
Having already been documented in a limited-edition photo book by KC Ortiz of the same name, the LRG Artist Driven series dubbed “Los Salvajes (The Wild Ones),” finds Vizie, Steel and Omens, of MSK and Villains crew respectively, as they...

LRG 2011 Holiday Lookbook

StyleComments ⋅ Oct 26, 2011
Big Bear has always been known as SoCal’s getaway to indulge in winter activities for the weekend warrior. For the Holiday 2011 shoot LRG explored a lesser-known path, and found a native and industrial setting that styled perfectly with the holiday l...

LRG 2011 Holiday Video Lookbook Part 1

ArtsComments ⋅ Oct 18, 2011
Escaping to Big Bear Lake, California, LRG commissioned street artist Augor for an industrial tag session as the brand’s Holiday 2011 collection begins its roll out. Aligning well with the collection’s color choices and product range for the se...

Rodrigo Petersen x OGI x Os Gemeos Limited Edition Pack

StyleComments ⋅ Sep 30, 2011
BLVD Skate Co, in conjunction with LRG and Nike SB teamed with Brazilian street artists OGI and Os Gemeos to celebrate Rodrigo Petersen’s entry into professional skateboarding. Conceptualizing an exclusive package that includes a soccer ball, tee and...