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LRG 2013 Summer “Children of Vision” Video Lookbook

LRG released its video lookbook today to coincide with the recent release of its Summer 2013 collection, entitled “Children of Vision.” The brand chose the high desert of Southern California as their locale, recruiting the help of their e...

LRG’s Artist Driven Hooks Up with CRAOLA

As part of the continuing onslaught of the creative “Artist Driven” series, LRG – clothing brand and purveyors of hip-hop culture – invited Greg Simkins, aka CRAOLA to its latest segment. Coinciding with LRG’s penchant f...

LRG 2012 Holiday Lookbook featuring Gucci Mane

The worlds of SoCal streetwear and Southern hip-hop come together as LRG presents the lookbook for its Holiday 2012 collection, featuring none other than Alabama-born, Atlanta-bred rapper Gucci Mane. Dubbed “High End Lowlifes,” the lookbo...

LRG Skate “El Gallo Pinto Tour” Video

Known as one of the top skate teams in the world, the boys from LRG hit Nicaragua where prodigal son Chico Brenes made his triumphant return. Hailed as the first Nicaraguan pro, he enlisted the likes of Tom Asta, Billy Marks, Carlos Ribeiro, Rob Gonz...

LRG Launches New Footwear Collection for 2012 Fall/Winter

LRG, or Lifted Research Group, describes itself as ”underground inventive, overground effective.” For Fall/Winter 2012, the lifestyle label’s inaugural footwear collection takes the slogan to heart, encompassing outdoor, athletic, a...

LRG Artist Driven: Dabs Myla

Highlighted in the latest edition of the LRG Artist Driven series is Australian artistic duo and couple Dabs Myla. Known for their beautifully colorful and comical pieces, the two shed some light into their collaborative work environment and how thei...

LRG 2012 Fall “Life Colors” Video

Ahead of the release of the brand’s 2012 fall collection, LRG presents this “Life Colors” video. Highlighting the inspiration that comes from those creatives in the world of music, sports and art, “Life Colors” means thi...

The Beat Junkies – For The Record

Highlighting one of the most iconic and pioneering turntablism crews, The Beat Junkies, LRG presents its latest documentary, “The Beat Junkies – 20 Years on the Ones & Twos.” First established in 1992, The Beat Junkies have been...

LRG presents Off The Record: Young Chop – Part 2

Following up part 1 of LRG’s interview with up-and-coming hip-hop producer Young Chop, the Southern California brand presents the second part from the brand’s Off The Record series. Now that Kanye West, Pusha T, Jadakiss and Big Sean have...

LRG Artist Driven Asia Tour Part 1 – Bangkok

Documented through the watchful lenses of KC Ortiz and Dylan Maddux, the ongoing Artist Driven series from LRG brings three of the top graffiti writers in the world – Pose, Steel and Vizie – to Bangkok. The three hectic days spent in the...