October 28, 2009

Jordan Brand Break to Build Commercial

Jordan Brand drops its latest commercial "Break to Build". With one of the strongest rosters of professional athletes on board, the video highlights the difficulties one must face behind the scenes to get to that next level in performance and achievement. more

September 7, 2009

Scribe “Mundo De Papel” Commercial by CRU DE LADIES

In an advertisement spot by CRU DE LADIES for the agency BBDO Mexico, the creatives put together an impressive package in promotion of Scribe notebooks. The "Mundo De Papel" spot envisions a world where all material objects are made of paper as we follow the main character through an average ... more

September 4, 2009

Kate Moss for Yves Saint Laurent Parisienne

Celebrating the launch of their perfume, Parisienne, Yves Saint Laurent look towards the famous Kate Moss for their new commercial campaign. The short features Moss in another cinematic piece from the iconic Parisian fashion house. Check it out! more

August 28, 2009

Nike Football “Fast is Never Enough” with Theo Walcott

Whilst Nike's basketball division has taken a more light-hearted approach through it's promotional campaigns, Nike Football takes a more serious route as seen in this latest "Fast is Never Enough" spot featuring Arsenal's wunderkid, Theo Walcott. While Walcott is known for his blistering pace, an insatiable desire to become a ... more

August 22, 2009

Nike Basketball The Hyperizers – A Closer Look

Nike Basketball gives us a glimpse into the behind the scenes of the recently featured Hyperizers - Don't Criticize (Hyperize) music video involving a series of prolific NBA stars. The Hyperizers group includes “Fog Raw” (aka Mo Williams), “Ice-O” (Rashard Lewis), “Chief Blocka” (Andre Iguodala) and “Velvet Hoop” (Kevin Durant). more

August 12, 2009

ELNA for Nike Israel Commercial

Following up on his range of custom Nike Dunks, Israeli graphic designer ELNA created a short commercial video for Nike Israel. The piece blends the designer's love for sneakers and music, with a medley of animated and live action sequences. The video's soundtrack also features assistance from DJ Markey Funk. ... more

August 7, 2009

Hyperizers – Don’t Criticize (Hyperize)

In conjunction with one of Nike Basketball's marquee performance models the Hyperize, Nike Basketball release the following spoof music video. Featuring the Hyperizers comprised of "Fog Raw" (aka Mo Williams), "Ice-O" (Rashard Lewis), "Chief Blocka" (Andre Iguodala) and "Velvet Hoop" (Kevin Durant), the Don't Criticize (Hyperize) track is yet another ... more

July 27, 2009

Gatorade Limited Edition Jordan Series Commercial

Not that long ago, Gatorade embarked on the creation of a commermetiave commercial marking Michael Jordan's induction into the Basketball Hall of Fame. Taking place at a secret location, the culmination of 14,641 Gatorade bottles and the Gatorade Limited Edition Jordan Series Commercial are seen here. A behind the scenes ... more

July 17, 2009

CASSETTE Summer Surf Film

With the help of Giles Wilson and Kale Hinton, Peter James Lee of CASSETTE puts together this short film for his summer collection. Based out of California, the brand's denim is its strong point and incorporates itself alongside the Californian landscape. With the growing popularity of digital video given its ... more

July 15, 2009

Gatorade x Michael Jordan x St. Alfred “23 Then. Now. Forever” Commercial Behind the Scenes

In commemoration of Michael Jordan's induction into the NBA Hall of Fame, Gatorade organized a special commercial which gave lucky individuals the chance to participate. Taking place at a secret Chicago location, the commercials marquee piece was a mosaic created out of a stunning 19,200 bottles of upside-down Gatorade bottles ... more