APL

APL and McLaren Launch New “HySpeed™” Sneaker for Summer 2022
Footwear

APL and McLaren Launch New “HySpeed™” Sneaker for Summer 2022

Announcing an exclusive collaboration of luxury performance footwear.

'Dune' and APL Collaborate for Sci-Fi Inspired Footwear
Footwear

'Dune' and APL Collaborate for Sci-Fi Inspired Footwear

Featuring Load ‘N Launch technology banned by the NBA.

Made in the USA - APL as a Unique Lifestyle Performance Brand (Ep.3)

Made in the USA - APL as a Unique Lifestyle Performance Brand (Ep.3)

APL’s founding brothers Ryan and Adam Goldston keep everything at home when designing for their cutting edge brand.

The Lamborghini and Ferrari in Sportswear? - APL’s Passion in Footwear (Ep.2)

The Lamborghini and Ferrari in Sportswear? - APL’s Passion in Footwear (Ep.2)

Comfort, performance and good looks are combined seamlessly in APL footwear.

Banned by the NBA - The Shoe Technology of APL (Ep.1)

Banned by the NBA - The Shoe Technology of APL (Ep.1)

The brothers Goldston revisit the beginnings of their footwear journey at the University of Southern California.


APL 2015 Spring Releases
Footwear

APL 2015 Spring Releases

With spring finally approaching, Athletic Propulsion Labs hits the track with a collection of new

APL Windchill Molten/Glacier Blue
Footwear

APL Windchill Molten/Glacier Blue

Following the silhouette’s debut last summer, APL’s Windchill runner returns for 2015 with a bold

APL Unveils New Colorways for Its Vision Low and Windchill Shoes
Footwear

APL Unveils New Colorways for Its Vision Low and Windchill Shoes

Although its basketball shoes were famously banned by the NBA for “providing an undue competitive

APL Launches an All-New "Soft Green" Vision Low
Footwear

APL Launches an All-New "Soft Green" Vision Low

Wearing APL shoes will make you jump higher. That may sound like a lofty marketing claim, but it’s

Climbing the Beanstalk: The Difficulties of Being a Small Performance Footwear Brand
Footwear

Climbing the Beanstalk: The Difficulties of Being a Small Performance Footwear Brand

Since the creative advertising surge of the late ’80s and early ’90s, the sneaker industry went

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