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HYPEBEAST Spaces: Posto adidas at Clube de Regatas do Flamengo

Almost two weeks have elapsed since the initial kick-off of the 2014 World Cup in Brazil. While the opening match took place in Sao Paulo – just an hour away – near the sunny beaches of Rio is where the tournament will ultimately finish w...

adidas Readies for the 2014 FIFA World Cup in Brazil with the brazuca Official Match Ball

In anticipation for the 2014 FIFA World Cup in Brazil, adidas invited us to check out its North American headquarters in Portland where the organization was in full preparation mode. Joined by Ernesto Bruce, adidas’s director of soccer for Nort...

adidas Unveils the Official Match Ball of the 2014 FIFA World Cup in Brazil

Today adidas unveils the brazuca – the official match ball for the 2014 FIFA World Cup in Brazil. An informal term that loosely symbolizes national pride and the Brazilian way of life, the “brazuca” features a revolutionary design c...