Designer Beate Karlsson was encouraged to make fun of the German sportswear label’s codes, calling out the irony in how seriously people take athletics and fashion.
Adidas collaborations appear to be the most popular, alongside ASICS, Nike and more.
Witty designer Beate Karlsson challenged her models to break the 100-meter world record (spoiler alert: they walked, talked and vomited instead) while debuting a very real collaboration with adidas Originals.