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LeBron James Ranked No.1 on Forbes’ List of Most Valuable Athlete Brands

LifestyleComments ⋅ 11 days ago
Accolades continue to pile up for LeBron James. The 29-year-old, four-time NBA MVP now has the most valuable brand among his peers. According to Forbes, James’s empire is reportedly worth $37 million, after raking in $57 million off the court t...

Norway’s New Banknotes are Influenced by Nautical Themes

LifestyleComments ⋅ 11 days ago
Norway’s Norges Bank has announced which designs by two Oslo studios have been chosen to feature on the country’s new banknotes. Coming into circulation in 2017, Snøhetta and The Metric System drew inspiration from the theme of the sea an...

Ralph’s Coffee at Polo Ralph Lauren

LifestyleComments ⋅ 11 days ago
A cup of coffee in the morning is undoubtedly a ritualized part in many of our days, and for those living in New York City, there is now a coffee joint that blends this beverage and its culture with one of the most renowned brands in fashion. Ralph&#...

A Behind the Scenes Look at Nas: Time is Illmatic

LifestyleComments ⋅ 11 days ago
After getting a short glimpse to the story of Nas’ timeless celebrated album, Illmatic, we now have a behind-the-scenes look at the production of the documentary. Following graffiti artist One9 and music editor Erik Parker, the two take turns d...

Mott Street Cycles “MSC Rain” Pro-Model Track Bike

LifestyleComments ⋅ 12 days ago
Born and bred of the concrete and steel New York bloodline, here downtown workshop Mott Street Cycles has released its latest and greatest pro-model track bike. The “MSC Rain” looks staunchly daring in comparison to MSC’s otherwise...

Ken Block’s Ford F-150 RaptorTRAX Shredfest with Zak Hale & Ethan Deiss

LifestyleComments ⋅ 12 days ago
Professional rally driver Ken Block takes a departure from his signature Gymkhana series for his latest display of automotive ingenuity: a trip to Nelson, British Columbia’s Baldface Lodge. Joining fellow Monster Energy athletes Zak Hale and Et...

2015 Porsche 911 GTS

LifestyleComments ⋅ 12 days ago
Porsche has unveiled the 2015 model of its iconic 911 sports car, which is celebrating its 50th anniversary. The all-new 911 GTS boasts a six-cylinder engine rated at 430hp, and will go from 0 to 62 in 3.8 seconds and reach a top speed of 190 mph. Th...

KeyDisk 2 Introduces An Easier Way To Carry Keys

LifestyleComments ⋅ 12 days ago
Expanding on the success of the first KeyDisk, the Kickstarter fundraiser for the KeyDisk 2 is now underway. Essentially a key holder, the KeyDisk 2 improves upon the traditional key ring by sandwiching up to nine keys in between two anodized aluminu...

Chris Joslin Lands a Spot on Etnies’ Roster with New Part

LifestyleComments ⋅ 13 days ago
“California’s best-kept skateboarding secret” is a lofty laud for any up-and-comer in skateboarding, but Etnies’ newest rider just might live up to said expectation. Bellflower, California’s Chris Joslin joins the ranks...

Nissin Cup Noodle’s Football-Playing Samurai Heads to Manchester

LifestyleComments ⋅ 13 days ago
After making his debut at this summer’s FIFA World Cup in Brazil, Nissin Cup Noodle’s football-playing samurai has made yet another trek outside his native Japan, this time landing in Manchester. Trading in his blue armor for an apropos s...

The Science Behind an Ollie

LifestyleComments ⋅ 13 days ago
“Skateboarding is hard,” WIRED author Aatish Bhatia concedes in the opener of his newest piece. While the athletics of skateboarding – for all the muscle memory involved – might not be for everyone, Bhatia has broken down the physics of i...

HYPEBEAST Pop-Up Shop at Page One

LifestyleComments ⋅ 13 days ago
Following the recent opening of Asian bookstore franchise Page One’s new Hong Kong flagship branch, HYPEBEAST had the opportunity to house its very first pop-up shop situated within the premises of the new bookstore. The pop-up shop presents a...

Yohji Yamamoto Takes a Drive Around Tokyo While Discussing Balance

LifestyleComments ⋅ 13 days ago
Director Matthew Donaldson spent a day with visionary designer Yohji Yamamoto to produce this short film offering a glimpse into his daily life. Yamamoto takes time everyday to drive his ’80s Nissan Cedric along with his dog Rin to Tokyo’...

Meet the Man Responsible for Nike Basketball’s Colorway Design

LifestyleComments ⋅ 13 days ago
As Nike continues to introduce new technology specs to improve its footwear performance capabilities, the brand also continues to innovate its visual aesthetics through new color combinations and patterns. A man responsible for much of the direction...

Maserati Unveils the Ghibli Ermenegildo Zegna Edition Concept Car

LifestyleComments ⋅ 14 days ago
It wouldn’t be uncommon for the owner of a Maserati to also be similarly familiar with compatriot fashion house Ermenegildo Zegna – the two are almost parallel in terms of luxury materials and construction. The two Italian masters form a...