Just leave it alone, I say.
You'd really have to fill a void in the community I feel in order for it to be really successful.
Yeah I would never start one if i didn't see a void, but i think there is something that we need that no one's really thought of yet, the subculture is still very young.
I know for a fact that we need a sneaker auction website that WORKS (unlike bluesole), but I've already considered that and i don't want that to be the sole purpose of the website if I make it one at all. But I do have a couple ideas up my sleeve.......
And while yes i would like to achieve the acclaim that hypebeast has, I don't want to make another hypebeast, its unoriginal, unprofitable, and a bitch-move in general.
However I did think about it, and since i really have nothing to lose i setup a website: www.sneakerheds.com
It only has a "coming soon" page, but I'm really gonna get to work on this. So please give me any constructive suggestions you may have. Remember, I'm making this website FOR US, I want it to be of service/entertainment to you all. Also if there's any freelance html/xhtml writers/programmers that want to build their resume, feel free to get at me.