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August 9, 2013 @ 10:15 PM
Broken Bank Clo

Post: 505

Join Date: Apr 2009

Location: San Diego

This may be a general question that someone knows the answer to or has experience with.

When doing a collaboration with another brand what are the details on how business is done?

Any new brand may want to hook up with another brand, small or large, for extra exposure or just because it's a brand that they may also like.
How are sales handled, advertising and distribution of the pieces, etc.

Anyone with any experience with this, it would probably help a lot of people. 

Broken Bank Clothing *** *** @brokenbankclo

August 9, 2013 @ 11:51 PM

Post: 698

Join Date: Nov 2011

Location: TORONTO

I am curious to know more in depth about it as well,

but I would imagine the set brands would get together and discuss a collaborative design(s), and then they go on and print whatever design they want from the discussion and publish it themselves.


August 15, 2013 @ 05:47 PM

Post: 138

Join Date: Aug 2012

If both have their own printing shop then they will produce their own pieces. At the end of the day the smaller brand will benefit from collaborating with the bigger one. So the terms may be negotiated in favor of the big one. Unless they are good friends, than doing a collab would be something that will be seamless.

Revive Brand Co:

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