Louis Vuitton Presents "The Heroine" by Bruce Weber and Starring Jaden Smith
From the fashion house’s 2016 spring/summer campaign
To help shed light on Louis Vuitton’s 2016 spring/summer campaign, a brand new visual dubbed “The Heroine” has been revealed. Shot by Bruce Weber, the short video displays the liveliness of the youth of today’s generation. Taking place in Tampa, Florida, Weber shoots a group of girls who aim to take over their surroundings. In addition, Jaden Smith helps give “The Heroine” its finishing touches by exuding the freedom of fashion.