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The team at The Buttery Store made the short jaunt from their headquarters in Westcliff on Sea over to Leigh on Sea, and snapped these images for the “Gertcha” 2014 spring/summer lookbook. Using a small fishing village nearly an hour from London as a backdrop, the boutique highlights labels from its pedigree of menswear designers, effectively executing a well-conceived final result. The endearing small-town feel runs consistently through the lookbok, with ready-to-wear and footwear from Palace Skateboards, Vans, Lacoste and more making appearances. These latest images are certainly up to par from past lookbook offerings we’ve seen from The Buttery Store with the pieces seen here available for purchase.