MYKITA 2014 Spring/Summer “Out Of This World” Campaign
Berlin-based MYKITA took a psychedelic trip through the Spanish archipelagos to create their new campaign for Spring/Summer 2014. Aptly titled “Out of this World,” the above lookbook frames MYKITA’s array of slick eyewear against the backdrop of wondrous salted rocks and a warm blue sea. Highlighted here are frames such as the stainless steel Aretha or the circular Sienna, which look smart and timeless in the lookbook. The unique photoset was captured by New York-based photographer Mark Borthwick, who did well to capture the natural beauty of his subjects and landscape by experimenting with exposure. Enjoy the photos above, then head over to MYKITA’s web shop to peruse this unique collection.