Ronnie Fieg is a native New Yorker, but calls Miami Beach his ‘second home.’ As the creative force and founder behind Kith NYC, Fieg sought to combine his passion of sports, streetwear and ultimately, two cities. Cue the “East Coast Project,” the latest endeavor from Kith that collaborates with select brands – Play Cloths, Herschel, Just Don, and Tina Catherine, to name a few – to celebrate the heritage of both Miami and New York. HYPEBEAST sat down with Fieg to elaborate on his thought process behind the project, which admittedly, reveals much to admire. From favorite sports teams to the scheduling of the release, no influence for the East Coast Project goes untouched. Enjoy the video above. Check the collection now over at Kith NYC.
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