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Like various initiatives before it, Greats will soon launch with the aim of bringing high quality men’s footwear to the end consumer at a reasonable price. Inspired by Warby Parker and other online businesses that sell directly to consumers, the brand headed by Jon Buscemi and Ryan Babenzien looks to reduce inefficiencies in the traditional footwear industry with the aim of striking a balance between quality and price. Stay tuned for future details on this emerging brand, but for now, Greats has just opened their landing page this week, which allows you to subscribe to future updates via e-mail.