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BWGH has come to represent one of France’s fastest going high street brands and it’s no surprise the brand branches out into its first physical location. Located on the Seine shores, in the Cité de la Mode et du Design, BWGH took into account several key points to communicate its vision including a tribute to their favorite artist Yves Klein via a series of blue hued areas. A former home to another respected French label, Pigalle, BWGH pay homage to the previous tenants as well as balancing their unique aesthetic.