Sign up for our newsletters
Receive the latest in Footwear, Fashion, Music and Creativity in our newsletters.
Nike today unveiled a new campaign as part of its promotional efforts in the Greater China region. Starting with a simple premise of picking up a ball and making it happen, the ad is short, snappy and inspiring, drawing from the humble origins of great basketball players like Kobe Bryant, Kevin Durant, Chinese Basketball Association League MVP Yi Jianlian and rising star Wang Zhelin. With China’s growing importance globally and in the sport of basketball, we’re not surprised to see it as the focus of Nike’s latest push. Let us know what you think of the campaign and the new video below.