HYPEBEAST Road Trips Japan: A Visit to the Offices of BEDWIN and DELUXE
Over the course of the last few years, we’ve had the good fortune of becoming well-acquainted with Japanese brands BEDWIN and DELUXE. Flawless in their styling and design, the brands — despite their similarities — have orchestrated their own important places within Japanese fashion representing a fine intersection of menswear and street. Upon our latest HYPEBEAST Road Trips adventure, we manged to pop into the offices of BEDWIN and DELUXE. Unfortunately catching them at a most inopportune time as they prepared to shoot the latest assets for next season, we made sure to be as quiet and efficient as possible to not disturb them. The multi-level compound features a set of narrow staircases that lead to floors housing press and showroom floors while the top floor is dedicated to the offices of Bebetan and Hue, the respective head creatives of BEDWIN and DELUXE. A small terrace at the center of the building allows for staff to take some time to chill or simply look up into the sky while enjoying a casual conversation. Much like the understated approach to their apparel, much of the character of the space comes down to Bebetan and Hue’s highly-tuned attention to detail.
HYPEBEAST Road Trips aims to take you across the world and provide you insights into some of the lesser known cultural institutions relevant to our culture. Follow cultural connector and creative Toon fan, Simon Wainwright, Nicole Fung of That Food Cray !!! and writer Joy Yoon (who authored The Best Things to Do in Los Angeles: 1001 Ideas) as we examine and experience some of the most interesting entities across fashion, food, design and art through our HYPEBEAST Road Trips.We’d like to thank TUMI, Mandarin Oriental Tokyo, Onitsuka Tiger and Aoi Kyoto Stay for their support of this opportunity.