Essentials: Josh Cherin of New Era
DIRECTOR, GLOBAL ACCESSORIES OF NEW ERA CAP
When it comes to our introspective Essentials series it often provokes a heavy debate with sides both objective and impartial. What many of our loyal HYPEBEASTs seem to agree on however is the principal theme to this feature, as each collection of goods should be a strong reflection of the curator, showcasing their hobbies, career, past experiences and whatever makes that individual who they are today. This is certainly not a tough initiative and many times it is accomplished, however some of these editions highlight the lives of creatives so far removed from our understanding that their selection of “essentials” seem inauthentic. Looking for an installment that is true to these founding ideals, we offer a look into the personal must-haves of newly appointed Director of Global Accessories for New Era Cap, Josh Cherin. With a strong background in global branding and distribution, the current California resident will look to revamp the renowned headwear brand’s accessory line, which is expected to hit retailers this winter. This crucial assortment of everyday necessities offers a true glimpse into Cherin’s life which consists of traveling the world comfortably with well-crafted goods, meeting prospective clients whilst rocking the latest New Era gear. It all makes perfect sense, Josh. Now can you please bring forth that rejuvenated accessories line we’re so hyped about?