With Placebo taking center stage, Mercedes-Benz kicks off its unique A ROCK concert series across five European cities three months prior to launching its new drastically altered A-Class. “Exceptional cars call for exceptional communication measures. With its highly emotional and progressive design, the new A-Class will put an end to monotony in the compact car segment,” explains Anders Sundt Jensen, Vice President of Brand Communications for Mercedes-Benz Cars. “And with Placebo we have found the ideal partner. This band stands for creativity, passion, and a dynamic and unmistakable style so it fits perfectly with Mercedes-Benz and the new A-Class.” Having successfully put away performances in Paris, Rome, Zurich and Hamburg, Germany, the British alternative rock band will play its remaining show in Madrid, Spain on July 5. Tickets are free and can be obtained here.
Photography: Robert Wunsch