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While Kanye West appeared to be rather serious about the launch of his new design firm DONDA, the folks over at Jimmy Kimmel Live took his plans a little more lightly, and decided to make this parody commercial for the new company. Although it’s a shame they didn’t work in some of the material from the already infamous 83-tweet rant, the spoof is still a fun take on what could come to be from this ambitious idea. Kanye may not see it this way, but if you want to decide for yourself, check out the clip above.