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The intertwined aspect of culture and life as well as sport and lifestyle has become an important part of Nike’s philosophy of providing performance to all. Through their massive operations (slated to hit $28b-$30b by 2015), the brand has taken it upon itself to innovate beyond just sport. As the environment becomes an increasingly contentious issue amongst the global community, Nike’s BetterWorld initiative has pushed forward to ensure that a brand of Nike’s size and stature can remain relevant and sustainable. This notion of giving back all the while addressing the pressing environmental issues is highlighted through this video narrated by Nike’s chairman and co-founder, Phil Knight.