Diet Coke by Karl Lagerfeld Collection
2011 welcomes a new assortment of Diet Coke bottles produced in collaboration with fashion icon Karl Lagerfeld. Three designs are featured in the limited edition collection, each inspired by Diet Coke heroines Bernadette, Eleanor and Irene. Polka dots match Bernadette’s romanticism, swishy swirls for Eleanor’s fashion-forward stance, and rock drama to tally with Irene’s persona. In addition to the bottles, Karl photographed the collection’s advertising campaign featuring Coco Rocha, Heidi Mount and Jeneil Williams. A release is scheduled for June 2011, available individually or in a special collector boxset.