Share this article with friends Share

Vice x ASOS Urban Tour - Paris with PIGALLE

ASOS: Urban Tour is a campaign created by the online-only fashion store to be a digital fashion hub, highlighting seven trending cities from around the globe. The project aims to focus on individuals and groups who are setting trends and breaking the boundaries of fashion, music and art in their respective spheres of influence.

Aligning with the ASOS: Urban Tour, Vice magazine and ASOS linked up in Paris with PainOchoKolat, a multidisciplinary collective working in event promotion, entertainment and brand management. The four-person group of friends developed out of a common cultural upbringing and shared inspiration from basketball, hip-hop and personal style. Today, their crew is responsible for the development of a creative, fun-loving community in their local Parisian neighborhood of Pigalle.

Read Full Article

What to Read Next

UNDERCOVER Official Website Launch
UNDERCOVER x Nike GYAKUSOU Zoom Structure+ 15
Black Scale 2011 Fall Lookbook
Beauty & Youth x Generic Surplus B&Y Borstal Wool
Nike T90 Laser IV: The Strike Counter
Load More