Second Son 2008 Fall/Winter Collection Pt. 1
by L.A. Ruano, October 14, 2008
Second Son introduces the first delivery of their 2008 fall/winter collection titled The Past is So Hot Right Now. Referencing old fashioned styles with a British theme in mind, the collection boasts strong design efforts including t-shirts, crews and denim for the London based label. Shot on location in Norfolk, we see some nice cameo efforts by Nash Money and Raskitt in a finely executed lookbook. For availability be sure to check out Second Son’s list of retailers.
you’ll all be wearing the garms summer 09.
see my words ‘mark them’
and decs, you worked out what you did there yet? its rather funny old bean.
good concept for photos i think, model poses pretty bad though. t-shirts pretty bad too.
Some of the comments saying this stuff is too plain are hilarious… Just because something isn’t fluorescent or from Japan doesn’t mean it’s badly designed – it takes more skill to do a subtle design that it does to slap monkeys or photos nicked from Google image search all over a vomit-coloured tee. The funny thing is I bet the kids saying it’s boring are the same ones queuing to cop a white tee with nothing but a tiny box on it saying ‘FL’ or ‘Supreme’ for 80 bucks…
great shoot and some pretty solid gear
soooo do a good photo shoot and any substandard design level tees can get free press? all those pics are too far away to see half the collection anyways. The monogram and the name are amazing but i feel like they are selling themselves short.
i’m not into the clothes, but the photos are way better than the overly dark, “we’re such tough desigers and models” pics i’ve been seeing far too much of lately. good to see they don’t take it too seriously, but they could probably stand to take it a little more seriously if they want to make more innovative stuff.
The one T says it all..”So Last Season”..how ironic
So funny, the collection is an ironic look at the over prevalence of old school/preppy styling in streetwear at the moment. I guess you have to be British or not dumb to get it.
also, those aren’t 90’s..theyre air max 1’s
lol, im feeling the one shirt…”ooh baby I like it raw” with the music notes..so good.
i could make better t shirts with my eyes closed.
boring un-inspired i hate this collection…but ill wait to judge them on a whole next season.
the theme is preppy upper class shit?
not my steez.
& those color ways aint helpin either.
Tired, uninspired, and a marginal effort on the designer’s behalf, Which begs the question will we even be presented with an oppurtunity to “pass”?
yea i agree the photos are pretty sweet. the shirts are just ok tho.
What type of AM 90’s do that white cat have on in pic 4 and 8?
These are dope photos.
Actually; that’s a really solid line up.
nope. Not my style. Too plain. but their on hypebeast so? someone thinks its hot.
cool. another bunch of lame t-shirts.