Elaina Lauren Bernstein is a New York-based writer and editor, overseeing Hypebeast's music vertical, Hypetrak. She handles both editorial and social coverage for Hypetrak, and served as the Deputy Editor for Summer 2025's Hypetrak Magazine — the first in 10 years. With a particular affinity for underground hip hop, she has racked up a wide range of interviews and cover stories, spanning A$AP Rocky, Larry June, Shaboozey, Leon Thomas, Rihanna, Brent Faiyaz, Jean Dawson, and Miguel, and has covered major music tentpole events including the Grammys and Coachella. The intersection of fashion and music guides her coverage as well.
Live from The Riverbed, the New York City designer shares more on her Spring/Summer 2027 “suggestion” for outdoor workwear, how “creek-maxxing” in Bend, Oregon served as the creative catalyst, and why New York Fashion Week isn’t dead.
Cisco Swank, Elijah Judah, Jackson August, Yoshi T., and Sebastiano’s plans actually made it out of the group chat. Now they’re performing at the country’s biggest music festivals.
Prior to leading the label’s new “Community as a Form of Research” campaign, Big Smoke pulled up to Reading Festival as one of the best dressed performers, donning Stone Island’s Micro Felt Transparent Cover Jacket.
La Flame cheered Alcaraz on from the stands, before lifting the veil on the full slate of Cactus Jack x Nike apparel and footwear a few minutes after the match.
While Navy Blue’s lyrics are riddled well-penned complexities, when it comes to fashion, Sage Elsesser keeps it simple — and comfortable. The latest face of UGG, Elsesser explains why “the greatest luxury is comfort.”
The quiet force of the rising Atlanta rap collective wants you to know he isn’t “your typical dumb rapper.” He strives to be the biggest musician in the world — as long as he can still go to the movie theater.
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