Elaina Bernstein

Elaina Bernstein

Editor

Elaina Lauren Bernstein is a New York-based writer and editor, overseeing Hypebeast's music vertical, Hypetrak. She handles both editorial and social coverage for Hypetrak, and served as the Deputy Editor for Summer 2025's Hypetrak Magazine — the first in 10 years. With a particular affinity for underground hip hop, she has racked up a wide range of interviews and cover stories, spanning A$AP Rocky, Larry June, Shaboozey, Leon Thomas, Rihanna, Brent Faiyaz, Jean Dawson, and Miguel, and has covered major music tentpole events including the Grammys and Coachella. The intersection of fashion and music guides her coverage as well.

Justin Bieber Wants To Make a SKYLRK Phone
Tech

Justin Bieber Wants To Make a SKYLRK Phone

Continuing the brand’s foray into tech.

The Malcolm Todd Style Guide
Fashion

The Malcolm Todd Style Guide

Ahead of his biggest tour yet, the star of Gap’s new “Denim on your own” campaign shares his fashion hot takes, the importance of a fun accessory, and his guiding style mantra: “if everything’s cute in my closet, it’ll be okay.”

diamond*’s Always Had Star Power. Now, Young Thug Is Making Sure Everyone Sees It.
Music

diamond*’s Always Had Star Power. Now, Young Thug Is Making Sure Everyone Sees It.

In a rare moment of downtime this summer, the ØWAY co-founder sat down with Hypebeast to discuss the Atlanta collective’s captivating global come-up.

Little Simz Makes Everything Look Easy – Including Two Lollapalooza Sets in One Day
Music

Little Simz Makes Everything Look Easy – Including Two Lollapalooza Sets in One Day

In a two hour span, technically. Live from the Hacienda PATRÓN, the UK rapper shares more on her festival go-tos.

Lollapalooza Leveled Up for 2026: Everything We Loved About the Festival This Year
Music

Lollapalooza Leveled Up for 2026: Everything We Loved About the Festival This Year

From arguably Charli XCX’s best performance of her career with ‘Music Fashion Film”s formal introduction to the world to a rare surprise Little Simz DJ set at Hacienda PATRÓN, every single artist brought their A-game for the annual four-day Chicago festival – which just might make a case for the best of the year.

Ludwig Göransson Played 'The Odyssey' Soundtrack for Us on Sonus Faber's $30K USD Olympica G3 Speakers
Music

Ludwig Göransson Played 'The Odyssey' Soundtrack for Us on Sonus Faber's $30K USD Olympica G3 Speakers

On the heels of the film’s global premiere, the award-winning Swedish composer shared more about crafting a Christopher Nolan-worthy score rooted in both tradition and experimentation, where Travis Scott and Bronze Era instruments could coexist.


Drake's NOCTA Manor: A Masterclass in Brand Visibility
Music

Drake's NOCTA Manor: A Masterclass in Brand Visibility

The Boy’s sophomore installment of his NOCTA Manor went down in suburban New Jersey last week; a multisensory collision of ‘ICEMAN’ storytelling with strategic NOCTA touchpoints, we’re taking a closer look at the exclusive retreat.

From Berlin to Brooklyn, COLORSxSTUDIOS Is a Hub for Creative Expression
Music

From Berlin to Brooklyn, COLORSxSTUDIOS Is a Hub for Creative Expression

COLORSxSTUDIOS opened its Bushwick doors earlier this month with “TONES of NYC,” a week of fully free community programming, live music, and activations.

Fit Check: 2026 FIFA World Cup Finals Performers
Fashion

Fit Check: 2026 FIFA World Cup Finals Performers

From Justin Bieber and BTS at the first-ever World Cup Halftime Performance, to Jennifer Hudson and Post Malone at the Closing Ceremony, here are all of our favorite looks from yesterday’s performers.

SKYLRK Fuses Apparel, Eyewear and Audio at New York City Pop-Up
Fashion

SKYLRK Fuses Apparel, Eyewear and Audio at New York City Pop-Up

The Justin Bieber-led label introduces its audio arm at its first-ever NYC outpost.

A$AP Rocky's Latest PUMA Launch Has Him Reminiscing on 1994
Footwear

A$AP Rocky's Latest PUMA Launch Has Him Reminiscing on 1994

Flacko’s take on the PUMA Suede ’94 silhouette draws from the pivotal year. Upstairs at the Lucky Dragon in New York City’s Chinatown, he elaborates on his key points of inspiration from the time.

Navy Blue's 'Sir Render' Gets the Stone Island Sound Treatment
Music

Navy Blue's 'Sir Render' Gets the Stone Island Sound Treatment

Sage Elsesser’s most recent studio album gets reimagined as a collectible piece.

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