Elaina Bernstein

Elaina Bernstein

Editor

Elaina Lauren Bernstein is a New York-based writer and editor, overseeing Hypebeast's music vertical, Hypetrak. She handles both editorial and social coverage for Hypetrak, and served as the Deputy Editor for Summer 2025's Hypetrak Magazine — the first in 10 years. With a particular affinity for underground hip hop, she has racked up a wide range of interviews and cover stories, spanning A$AP Rocky, Larry June, Shaboozey, Leon Thomas, Rihanna, Brent Faiyaz, Jean Dawson, and Miguel, and has covered major music tentpole events including the Grammys and Coachella. The intersection of fashion and music guides her coverage as well.

Mochakk Doesn’t Want To Be Famous
Music

Mochakk Doesn’t Want To Be Famous

On a day off before his set — dim sum, vintage and vinyl shopping — the high-energy Brazilian DJ blends in like a native New Yorker.

The Jane Wade Girl Doesn’t Want To Be Quiet on the Creek
Fashion

The Jane Wade Girl Doesn’t Want To Be Quiet on the Creek

Live from The Riverbed, the New York City designer shares more on her Spring/Summer 2027 “suggestion” for outdoor workwear, how “creek-maxxing” in Bend, Oregon served as the creative catalyst, and why New York Fashion Week isn’t dead.

The Real Lore of WHATMORE
Music Digital Cover

The Real Lore of WHATMORE

Presented by Toyota
Cisco Swank, Elijah Judah, Jackson August, Yoshi T., and Sebastiano’s plans actually made it out of the group chat. Now they’re performing at the country’s biggest music festivals.

FKA twigs Soundtracks and Stars in Burberry's Winter 2026 Campaign
Music

FKA twigs Soundtracks and Stars in Burberry's Winter 2026 Campaign

Bringing the brand’s hometown, twigs-soundtracked Winter 2026 runway show to life in new Glen Luchford-shot visuals.

Pz' Previews Denim Tears x Billionaire Boys Club Collaboration
Fashion

Pz' Previews Denim Tears x Billionaire Boys Club Collaboration

The second drop of the André Leon Talley-inspired Fall/Winter 2026 collection is fit for the Øway rapper.

Skepta Wore Stone Island on Stage All Weekend
Fashion

Skepta Wore Stone Island on Stage All Weekend

Prior to leading the label’s new “Community as a Form of Research” campaign, Big Smoke pulled up to Reading Festival as one of the best dressed performers, donning Stone Island’s Micro Felt Transparent Cover Jacket.


Fakemink and Skepta's First Collaboration Is in the New Stone Island Campaign
Fashion

Fakemink and Skepta's First Collaboration Is in the New Stone Island Campaign

The latest installation of the label’s Community as a Form of Research also features Stephen Graham and 3House.

Carlos Alcaraz Returned to the US Open in New Cactus Jack x Nike. Then, Travis Scott Dropped a Full "Cactus Court" Collection.
Fashion

Carlos Alcaraz Returned to the US Open in New Cactus Jack x Nike. Then, Travis Scott Dropped a Full "Cactus Court" Collection.

La Flame cheered Alcaraz on from the stands, before lifting the veil on the full slate of Cactus Jack x Nike apparel and footwear a few minutes after the match.

Sage Elsesser's "Simple, Not Easy" Approach to Style
Footwear

Sage Elsesser's "Simple, Not Easy" Approach to Style

While Navy Blue’s lyrics are riddled well-penned complexities, when it comes to fashion, Sage Elsesser keeps it simple — and comfortable. The latest face of UGG, Elsesser explains why “the greatest luxury is comfort.”

Sk8star: ØWAY’s Reserved Rebel
Music

Sk8star: ØWAY’s Reserved Rebel

The quiet force of the rising Atlanta rap collective wants you to know he isn’t “your typical dumb rapper.” He strives to be the biggest musician in the world — as long as he can still go to the movie theater.

Lil Yachty Loves LOEWE. Now, He's Leading the Fashion House's Ice-Cold New Campaign.
Fashion

Lil Yachty Loves LOEWE. Now, He's Leading the Fashion House's Ice-Cold New Campaign.

Alongside Julia Garner, Boat ventured to the Alps for the Talia Chetrit-shot campaign.

Justin Bieber Wants To Make a SKYLRK Phone
Tech & Gadgets

Justin Bieber Wants To Make a SKYLRK Phone

Continuing the brand’s foray into tech.

Load More
 

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.