Undefeated and The Generic Man release this new video in promotion of their upcoming footwear
Undefeated and The Generic Man join forces for a limited edition collection of sneakers, dubbed
Marked by a minimalistic profile and aesthetic, Generic Surplus releases some new styles in the
Known for their minimalistic efforts, footwear label The Generic Man continue their bread &
Embodying a clean and timeless approach to footwear design, The Generic Man present two classic
Footwear brand Generic Man recently brought their clean and minimalistic styles to the Space 15
Throughout the past few seasons, The Generic Man have evolved their designs consistently with a
Since 2006, the duo of Kevin Carney and Brandon Day, have shaped The Generic Man into a very
In early 2006, Generic Costume designer, Kevin Carney (who has also worked as a design consultant to such companies as Stussy, Freshjive, Burton, Jeremy Scott and Incase) and his long time friend and business man Brandon Day started working together on The Generic Man. Noting a hole in the mens footwear market, they decided to focus on creating finely crafted mens shoes. The two traveled around Europe for 6 months searching for unique materials of the highest quality and finding factories who understood their vision.
For Fall/Winter 2007, six styles are available in an assortment of colored suedes and solid, metallic, or perforated leathers. The footwear is made of the highest quality Italian leathers, suedes, canvas and soles and is manufactured in Portugal. A perfect example of understated sophistication. Available now at exclusive retailers. Thanks to Worship Worthy for the info.
