Confirming the release date and the new, star-studded lineup featuring Kevin Durant, Jaylen Brown and Shai Gilgeous-Alexander.
Off the heels of his inaugural “Believe That.” tour in China, the NBA star gives Hypebeast the scoop on the adidas AE 2.
King James speaks to Hypebeast exclusively on the blueprint for his reign and how the LeBron 23 tells the story of his legacy.
James and Chris Paul are the first active NBA players inducted into the HOF.
Fusing gaming nostalgia with basketball heritage across a lineup of apparel and accessories.
Acquired by Kevin O’Leary.
The jersey retirement ceremony is set for late January 2026.
The pair serves as Edwards’ first footwear collaboration.
Following his devastating Achilles injury that occurred in Game 7 of the recent NBA Finals.
The future Hall of Famer enters his final chapter as a professional player in the NBA after two decades.
Agreeing to a four-year extension with OKC with a supermax contract that takes him to 2030-31.
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