Freshjive started by Rick Klotz back in 1989 could be considered as one of the brands that started the whole Streetwear movement which encompasses elements from hip hop, punk, surf, skate and art. Here is Freshjive’s 2008 Summer Collection dubbed “Fairfax” which is the area in Los Angeles where all the Streetwear stores are located. You can check out the collection after the jump.
Representing subject matter parallel to the new ongoing feature on Freshjive titled The World’s Got Problems comes Freshjive’s t-shirt collection “The Good Ol’ Days”. Both finding a common denominator in world problems, the politically motivated themes of both the t-shirts and the blog are a interesting take on the ideologies of Freshjive founder Rick Klotz and The World’s Got Problems contributor Jason Rosencrantz.
“Things turn gray” is the slogan for the following Freshjive t-shirts for Spring ‘08. While other brands are putting out brightly colored one-tones, Fresh Jive is putting out slightly more pessimistic and low-key images and colors. The “Lords of Los Angeles” Tees seem to refer to a “Warriors” type theme and the old style gangs concept we saw during winter. If you look carefully there is also a “Raiders-esque” logo on the sleeve, the favoured logo of LA OG’s. Themes overall are of rebellion and deliquency; vintage bike racing, punk collages and axe diplomacy. See more after the jump.
Rick Klotz, creator of Freshjive, recently did a short interview on heavy.com. He talks about how he got started in the business and some short advice on starting your own label. With his years and years of experience, he gives a very pragmatic insight that people don’t really care about what statements you’re trying to make, as long as your clothes sell. After all, making clothes is still a business. Check out the interview at Freshjive.
Hitting stores as we speak is Freshjive’s 2008 Spring Collection of apparel. The pieces range every from hoodies to track jackets and windbreakers as well as shorts and t-shirts. Aside from the graphic tees, a relatively subdued set of releases from one of the originals. Check your local Freshjive dealer for availability.
To commemorate their local roots in the Fairfax area, Freshjive has initiated the Fairfax collection with a series of locally relevant products. Look for these to start hitting retailers in May while some pieces are currently Freshjive’s flagship store Reserve.
Reserve
420 N. Fairfax
Los Angeles, CA
323-651-0131
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