ASICS

ASICS is a Japanese athletic equipment company, producing footwear and sports equipment for a wide array of sports, incepted as Onitsuka Co. Ltd. in 1949 by Kihachiro Onitsuka. It was originally aimed at producing basketball shoes in his hometown of Kobe, Japan. The company’s trademark branding of crossed stripes first made its debut in the Mexico 66 design and has since become ubiquitous.

ASICS Drops GEL-Nandi OG in Familiar "Sheet Rock" Colorway
Footwear

ASICS Drops GEL-Nandi OG in Familiar "Sheet Rock" Colorway

Waves of neon yellow and orange help the pair stand out.

Sean Wotherspoon x atmos x ASICS GEL-LYTE III Receives Global Release Date (UPDATE)
Footwear

Sean Wotherspoon x atmos x ASICS GEL-LYTE III Receives Global Release Date (UPDATE)

Following its Japan-exclusive drop in June

COMME des GARÇONS SHIRT Offers Official Imagery of Obscure ASICS Sneaker Collaborations
Footwear

COMME des GARÇONS SHIRT Offers Official Imagery of Obscure ASICS Sneaker Collaborations

Get an exclusive first look at the collaborative Winjob CP303 and TARTHER sneakers ahead of Spring/Summer 2021.

ASICS Memorializes Delayed Tokyo 2020 Olympics With "Multi Crossing Pack"
Footwear

ASICS Memorializes Delayed Tokyo 2020 Olympics With "Multi Crossing Pack"

A colorful collection of sneakers and apparel.

ASICS Unveils Face Covering Designed For Runners
Fashion

ASICS Unveils Face Covering Designed For Runners

Built with performance, control and protection in mind.

Zion Williamson and Jayson Tatum's Air Jordan 34 PEs Lead This Week's Best Footwear Drops
Footwear 

Zion Williamson and Jayson Tatum's Air Jordan 34 PEs Lead This Week's Best Footwear Drops

Alongside the KITH x ASICS GEL-Lyte III “Tokyo Trio,” J. Cole’s PUMA basketball sneaker and more.

Ronnie Fieg, KITH and ASICS Reunite For GEL-LYTE III "Tokyo Trio"
Footwear

Ronnie Fieg, KITH and ASICS Reunite For GEL-LYTE III "Tokyo Trio"

“252.1,” “Yoshino Rose” and “Super Gold” colorways, all drawing from Tokyo culture and KITH lore.

ASICS Presents Microcomputer-Equipped Evoride Orphe Running Shoe
Footwear

ASICS Presents Microcomputer-Equipped Evoride Orphe Running Shoe

Originally previewed at CES 2020, the shoes feature a specialized smart sensor from No New Folk Studios.

ASICS Taps Sneakerwolf for GEL-LYTE XXX "WELCOME TOKYO" Pack
Footwear

ASICS Taps Sneakerwolf for GEL-LYTE XXX "WELCOME TOKYO" Pack

Artful Kanji-inspired graffiti prints for the vibrant runners.

Ronnie Fieg Teases New ASICS GEL-LYTE III Collab
Footwear

Ronnie Fieg Teases New ASICS GEL-LYTE III Collab

Dubbed “252.1.”

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