Behind the HYPE: How GORE-TEX Revolutionized Technical Clothing
Fashion 

Behind the HYPE: How GORE-TEX Revolutionized Technical Clothing

Exploring the origins, functionality and legacy of the legendary weather-fighting membrane.
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20.9K   10 Comments
Behind the HYPE: Why Drake and Pharrell Spend Millions on Richard Mille Watches
Watches

Behind the HYPE: Why Drake and Pharrell Spend Millions on Richard Mille Watches

How the brand’s timepieces became a staple amongst the pop culture elite.
By /
35.6K   0 Comments
Behind the HYPE: How Helvetica Became a Branding Mainstay
Design 

Behind the HYPE: How Helvetica Became a Branding Mainstay

We take a look at the simple font’s history, from its humble beginnings to its role in luxury and streetwear branding.
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19.3K   11 Comments
Behind the HYPE: How the Nike SB Dunk Gave Birth to Modern Streetwear
Footwear 

Behind the HYPE: How the Nike SB Dunk Gave Birth to Modern Streetwear

We look at how this performance shoe bridged together skateboarding and sneaker culture.
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35.4K   29 Comments
Behind the HYPE: How the Mercedes-Benz G-Wagon Became Every Celebrity's Favorite Car
Automotive

Behind the HYPE: How the Mercedes-Benz G-Wagon Became Every Celebrity's Favorite Car

From military use in the early 1900s to Travis Scott’s $1.6 million USD edition.
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22.8K   13 Comments
 

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