Behind the HYPE: Why Drake and Pharrell Spend Millions on Richard Mille Watches

How the brand’s timepieces became a staple amongst the pop culture elite.

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Fashion 
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In the world of rappers and celebrities constantly flexing fashion and kicks, the watch is sometimes the item of choice when it comes to games of one-upmanship. A multitude of timepiece brands have been personally endorsed by renowned aficionados but there’s something about Richard Mille watches that keeps them coming back.

It’s definitely a symbol of status owning one but there’s more to it than just the high price tag — models can range from $50,000 USD to even millions of dollars. For one, these elegant watches are intricately made with high-grade materials and moving parts. Carbon, gold and durable ceramic often make up its cases and surrounding details. Mille is also often known for his tourbillon movement which are usually constructed of a titanium hybrid. And on some of the more high-end options, precious stones in varying colors are utilized for a bit of vibrant flair.

Richard Mille watches are praised for its distinct design with models often having features of Formula 1 race cars. They’re truly state of the art classics and Mille is still relatively new to the watch industry only being around for 20 years. But the legacy he’s continuing to build is starting to take shape with fans like Drake, Pharrell, and Frank Ocean willing to spend almost a million dollars for the rarest of the rare.

In the video above, HYPEBEAST dissects exactly what makes Richard Mille watches some of the most desirable pieces of jewelry on the market. Watch now to find out the allure behind models like the RM 52-05, RM 56–02 and more.

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