Behind the HYPE: Why Drake and Pharrell Spend Millions on Richard Mille Watches

How the brand’s timepieces became a staple amongst the pop culture elite.

By
Fashion 
23,958 Hypes 0 Comments

In the world of rappers and celebrities constantly flexing fashion and kicks, the watch is sometimes the item of choice when it comes to games of one-upmanship. A multitude of timepiece brands have been personally endorsed by renowned aficionados but there’s something about Richard Mille watches that keeps them coming back.

It’s definitely a symbol of status owning one but there’s more to it than just the high price tag — models can range from $50,000 USD to even millions of dollars. For one, these elegant watches are intricately made with high-grade materials and moving parts. Carbon, gold and durable ceramic often make up its cases and surrounding details. Mille is also often known for his tourbillon movement which are usually constructed of a titanium hybrid. And on some of the more high-end options, precious stones in varying colors are utilized for a bit of vibrant flair.

Richard Mille watches are praised for its distinct design with models often having features of Formula 1 race cars. They’re truly state of the art classics and Mille is still relatively new to the watch industry only being around for 20 years. But the legacy he’s continuing to build is starting to take shape with fans like Drake, Pharrell, and Frank Ocean willing to spend almost a million dollars for the rarest of the rare.

In the video above, HYPEBEAST dissects exactly what makes Richard Mille watches some of the most desirable pieces of jewelry on the market. Watch now to find out the allure behind models like the RM 52-05, RM 56–02 and more.

Read Full Article

What to Read Next

Arhitektura Completes Austere Live-Work House for a Ceramic Designer
Design

Arhitektura Completes Austere Live-Work House for a Ceramic Designer

Created as a space to inspire and develop an artist’s unique design flow.

Here’s the Most Popular Museums & Exhibitions of 2019
Arts

Here’s the Most Popular Museums & Exhibitions of 2019

Ai Weiwei’s “RAIZ” survey claims the top spot.

Cassowary Releases Experimental, Instrumental-Only Groove "Moth"
Music

Cassowary Releases Experimental, Instrumental-Only Groove "Moth"

His self-titled debut album drops at the end of April.


Odell Beckham Jr.'s Nike Air Max 720 OBJ Slip Appears in Two New Styles
Footwear

Odell Beckham Jr.'s Nike Air Max 720 OBJ Slip Appears in Two New Styles

“University Blue” and “Summit White.”

Tame Impala Shares Immersive, Headphones-Required 'Imaginary Place' Mix
Music

Tame Impala Shares Immersive, Headphones-Required 'Imaginary Place' Mix

An album long re-imagining of ‘The Slow Rush’ for everyone in isolation.

How Does the New 'Resident Evil 3' Stack up Against 'Resident Evil 2'?
Gaming

How Does the New 'Resident Evil 3' Stack up Against 'Resident Evil 2'?

We compare the recent remakes from the iconic franchise.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.

Help Support Us

We need ads to keep the lights on and to continue providing free news to our readers. We’d appreciate your support by whitelisting HYPEBEAST on your ad blocker. That way you can keep reading all the great stories for free.

If you have already whitelisted us, simply refresh this page. To find out how to whitelist us, click the button below.

Back

Add Us to Whitelist

We appreciate your support in allowing HYPEBEAST ads. Most ad blockers have similar whitelisting steps and settings. If you need assistance, please contact us.

Adblock Plus

  1. Click on the red ABP icon in the upper right corner of your browser.
  2. Click “Enabled on this site” to disable ad blocking for the current site. In Firefox click “disable on HYPEBEAST”.
  3. Refresh the HYPEBEAST page that you were viewing.

Adblock

  1. Click the AdBlock hand icon.
  2. Click “Don’t run on pages on this domain”.
  3. A new “Don’t run AdBlock on…” dialog may be displayed in the middle of the screen.
  4. Move the “Site” slider to the right. After that, click “Exclude”.
  5. Refresh the HYPEBEAST page that you were viewing.

uBlock

  1. Click the uBlock icon.
  2. Click the large blue “power” button in the menu that appears to whitelist the current website.
  3. Reload the HYPEBEAST page that you were viewing.

Firefox Browser

Firefox Tracking Protection may activate our whitelist notice, which can be disabled temporarily for a browsing session by clicking the shield icon in the URL bar and following the instructions.

Disconnect

  1. Click the Disconnect icon.
  2. Click “Whitelist site”.
  3. Refresh the HYPEBEAST page that you were viewing.