Behind the HYPE

Behind the HYPE: How the Air Jordan 1 Changed the Sneaker Game
Footwear 

Behind the HYPE: How the Air Jordan 1 Changed the Sneaker Game

Presented by Jordan Brand
Soaring from hardwood battles to Tokyo’s trendsetting streets and the grit of skate culture, the Air Jordan 1 remains a timeless icon.
Presented by Jordan Brand /
7.4K   2 Comments
Behind the HYPE: How Rimowa Transformed the Travel Suitcase Into the Ultimate Luxury Staple
Design 

Behind the HYPE: How Rimowa Transformed the Travel Suitcase Into the Ultimate Luxury Staple

Presented by Acura
Rimowa transcends luggage with aesthetic and functional designs trusted by affluent jet setters.
Presented by Acura /
14.9K   
Behind the HYPE: How CASIO Became One of the Most Prolific and Recognizable Watchmakers in Contemporary Culture
Watches

Behind the HYPE: How CASIO Became One of the Most Prolific and Recognizable Watchmakers in Contemporary Culture

Presented by Casio
Behind the Japanese manufacturer’s distinctive design ethos and archive of retro-futuristic wrist pieces.
Presented by Casio /
26.2K   0 Comments
Behind the HYPE: How Hermès Ushered in the Era of Fashion Exclusivity With the Coveted Birkin Handbag
Fashion 

Behind the HYPE: How Hermès Ushered in the Era of Fashion Exclusivity With the Coveted Birkin Handbag

Presented by Acura
A handbag, a lifestyle, a statement — the Hermès Birkin birthed fashion’s invite-only era.
Presented by Acura /
14.4K   1 Comments
Behind the HYPE: How Mercedes-Maybach Heralded a New Era of Luxury Automotive
Automotive 

Behind the HYPE: How Mercedes-Maybach Heralded a New Era of Luxury Automotive

Presented by Mercedes
From royal connections to creative collabs, explore the brand’s distinctive identity here.
Presented by Mercedes /
12.5K   6 Comments
Behind the Hype: How the Vans Old Skool Influenced Skate, Art, Streetwear, and Beyond
Footwear 

Behind the Hype: How the Vans Old Skool Influenced Skate, Art, Streetwear, and Beyond

Presented by Vans
The popular sneaker staple transcended footwear to become a tried-and-true design for the masses and tastemakers alike.
Presented by Vans /
35.6K   6 Comments
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