ASICS

ASICS is a Japanese athletic equipment company, producing footwear and sports equipment for a wide array of sports, incepted as Onitsuka Co. Ltd. in 1949 by Kihachiro Onitsuka. It was originally aimed at producing basketball shoes in his hometown of Kobe, Japan. The company’s trademark branding of crossed stripes first made its debut in the Mexico 66 design and has since become ubiquitous.

ASICS Taps Awake NY's Angelo Baque to Helm Its Newest "The ASICS Collective" Collaborations Initiative
Footwear

ASICS Taps Awake NY's Angelo Baque to Helm Its Newest "The ASICS Collective" Collaborations Initiative

Footwear collaborations from Denim Tears’ Tremaine Emory, BornxRaised’s Spanto, Procell’s Jess Gonsalves and photographer Renell Medrano are lined up.

Everything Dropping at HBX Archives This Week
Fashion

Everything Dropping at HBX Archives This Week

Featuring Supreme’s FW17 Playboy rugby shirt.

ASICS’ Spotlights the GEL-1130’s Versatility With Latest Campaign
Footwear

ASICS’ Spotlights the GEL-1130’s Versatility With Latest Campaign

Alongside On Lunch Break and Sabukaru.

ASICS GEL-Lyte III Arrives in "Azure Blue" Okayama Denim
Footwear

ASICS GEL-Lyte III Arrives in "Azure Blue" Okayama Denim

Covered in Selvedge denim and premium leathers.

ASICS Dresses Its GEL-Venture 6 in “Piedmont Grey” and “Vibrant Yellow”
Footwear

ASICS Dresses Its GEL-Venture 6 in “Piedmont Grey” and “Vibrant Yellow”

Finished with splashes of “Electric Blue”.


ASICS' GEL-1130 Arrives in "Pure Gold" and "Polar Shade"
Footwear

ASICS' GEL-1130 Arrives in "Pure Gold" and "Polar Shade"

One metallic, one muted, both with plenty of retro running flair.

ASICS Wraps the GEL-LYTE III OG In Okayama Denim and Premium Leather
Footwear

ASICS Wraps the GEL-LYTE III OG In Okayama Denim and Premium Leather

Appearing in a clean “White Denim” colorway.

COMME Des GARÇONS SHIRT Is Back With Another Asics Tarther Collaboration
Footwear

COMME Des GARÇONS SHIRT Is Back With Another Asics Tarther Collaboration

Fusing pops of neon leopard print throughout the silhouette.

ASICS' GEL-Kayano Trainer 21 Arrives in Two Monochromatic Makeups
Footwear

ASICS' GEL-Kayano Trainer 21 Arrives in Two Monochromatic Makeups

“Carrier Grey/Habanero” and “Wood Crepe/Fresh Ice” feature monochromatic color schemes accented by colorful GEL cushioning.

ASICS Serves Up Its GEL-LYTE III in a "Sunflower/Carrier Grey" Colorway
Footwear

ASICS Serves Up Its GEL-LYTE III in a "Sunflower/Carrier Grey" Colorway

The early 90s runner gets whipped up with a Summer-appropriate palette.

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