Reebok

Reebok

Reebok International Ltd. is a major sportswear brand, producing a range of sportswear, athletic shoes and accessories; founded by J.W. Foster and Sons in 1895, Bolton, England. The fledgling shoemaker made a name for itself with its innovative spiked running shoe. Reebok has had a history of releasing signature shoes for the likes of rappers Jay-Z and 50 Cent, as well as collaborating with Scarlett Johansson and Emporio Armani.

Founded 1895
Industries Sportswear
Headquarter Canton, MA, United States
The Limited EDT x Reebok Workout Plus Low Places Emphasis on Unity
Footwear

The Limited EDT x Reebok Workout Plus Low Places Emphasis on Unity

Celebrating tolerance, peace and friendship.
1,410 Hypes 0 Comments

Future's Signature Reebok Furykaze Gets All Blacked-Out
Footwear

Future's Signature Reebok Furykaze Gets All Blacked-Out

It was only a matter of time.
2,266 Hypes 0 Comments

Reebok Debuts 58 BRIGHT ST DMX BETA10
Footwear

Reebok Debuts 58 BRIGHT ST DMX BETA10

Alphabet continues in Navy and Beige.
8,563 Hypes 0 Comments

Montana Cans & Reebok Give the Classic Leather a Spray Painted Twist
Footwear

Montana Cans & Reebok Give the Classic Leather a Spray Painted Twist

Paying homage to graffiti culture.
3,083 Hypes 0 Comments

Get a Closer Look at the Cam'Ron x DMX Run 10
Footwear

Get a Closer Look at the Cam'Ron x DMX Run 10

Reflecting the rapper’s favorite things.
3,638 Hypes 0 Comments

Reebok Adds a Removable Strap to the Instapump Fury
Footwear

Reebok Adds a Removable Strap to the Instapump Fury

The Instapump Fury OG MB also comes in some new colorways.
3,035 Hypes 0 Comments


Guram Gvasalia Debuts Vetements' New Reebok Collaboration
Footwear

Guram Gvasalia Debuts Vetements' New Reebok Collaboration

Discusses the brand’s manifesto, and teases upcoming event in Hong Kong.
10,171 Hypes 0 Comments

Cam'ron x Reebok Return to Unveil a DMX Run 10 Collaboration
Footwear

Cam'ron x Reebok Return to Unveil a DMX Run 10 Collaboration

Inspired by Harlem nights.
3,196 Hypes 0 Comments

The Vetements x Reebok InstaPump Fury Emoji Sneakers Are Available Now
Footwear

The Vetements x Reebok InstaPump Fury Emoji Sneakers Are Available Now

Exclusively from MR PORTER.
6,623 Hypes 0 Comments

atmos con Vol.3 Brought out Tokyo's Biggest Sneakerheads
Footwear

atmos con Vol.3 Brought out Tokyo's Biggest Sneakerheads

A feast of on-feet sneaker heat.
9,978 Hypes 0 Comments

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2016

Reebok signs rapper Future

2014

Reebok signs rapper Kendrick Lamar
December - The Ultimate Fighting Championship (UFC) announces a six-year deal with Reebok

2013

July - The red delta sign begins showing up on all of Reebok's fitness collections
Reebok announces a fitness partnership with Les Mills, a group training and fitness program

2011

Reebok debuts the CrossFit delta symbol on the brand's fitness apparel line

2010

Reebok announces a partnership with CrossFit

2006

January - Reebok names Paul Harrington President and CEO of the company

2005

Adidas acquires Reebok as a subsidiary

2000

December - Reebok signs a 10-year licensing agreement with the NFL for the exclusive rights to manufacture and sell NFL licensed merchandise

1999

Reebok Chairman and CEO Paul Fireman takes over as President for the first time in 12 years

1998

Reebok names Carl Yankowski President and CEO of the brand, replacing former president Robert Meers

1989

The company debuts the Reebok Pump technology

1986

Reebok switches its logo from the Union Jack flag it had since its founding, to the vector logo with an abstract Union Jack streak across a race track

1982

Reebok debuts the Reebok Freestyle shoe, the first athletic shoe designed for women

1979

Paul Fireman, an American businessman, buys the license to distribute the Reebok brand in the United States after taking notice of the brand at the Chicago International Sneaker Trade

1958

Two of the founder's grandsons, Joe and Jeff Foster, renames the company “Reebok”

1924

British athletes wear the company’s shoes in the 1924 Paris Summer Olympics

1895

J.W. Foster and Sons is founded by Joseph William Foster and his sons

1890

Joseph William Foster begins producing and selling regular running shoes in Tottington