Polar’s Pontus Alv-Directed ‘I like it here inside my mind. Don’t wake me this time.’ Is Now on YouTube
Pontus Alv
Founder of Polar Skate Co.
Profile
Description
Skateboard enthusiast Pontus Alv was born in Malmö, Sweden and is is the founder of hardgoods and skate company Polar Skate Co.
Alv, along with his brand, has made aggressive strides to preserve the street-level authenticity of skating. Alv is regarded as an influential visionary in skate culture and while he has produced unique board graphics for decks and creative short films and promotional videos, he is revered as being at the forefront of the European skate movement both through his brand and his filmmaking.
Alv was part of many skate crews and brands such as Mad Circle Skateboards, Emerica and Arcade Skateboards before leaving to form Polar. He has close ties to Carhartt WIP and Converse and has made leading collaborations with both brands.
Alv pioneered a DIY construction movement and continues to be based in his hometown of Malmö.
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Now you can watch Alv’s Polar full-length, free of charge.
Pontus Alv and the Polar squad spent a good bit of the summer stateside, but took a break in
Carhartt WIP and Polar Skate Co. team up for a fall collection with an assortment of items that
After much ado surrounding their collaboration, Pontus Alv and Converse CONS have released
