Leah McSweeney is the founder and CEO of women’s streetwear brand Married To The Mob (MTTM). A native of New York City, McSweeney studied at the Fashion Institute of Technology for one month before dropping out.
Tired of seeing sportswear labels designing almost exclusively for men, McSweeney was inspired to start MTTM. Producing a modest first collection of T-shirts in 2004 using a $75,000 USD settlement she was awarded from a 2002 lawsuit against the police, McSweeney started MTTM in her grandma’s apartment, hiring her friends for help. The brand saw a meteoric rise, soon netting collaborations with KAWS, MCM, Nike, Reebok, Alife and colette.
MTTM is now an established women’s streetwear brand, and can be attributed as a pioneer in the women’s athleisure lifestyle trend.