Essentials: Eiichiro Homma of nanamica
Eiichiro Homma
Founder of nanamica, Creative Director of THE NORTH FACE PURPLE LABEL
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Eiichiro Homma is a Japanese designer, founder of nanamica and creative director for The North Face diffusion line THE NORTH FACE PURPLE LABEL.
Having studied at Tokyo’s Meiji Gakuin University, Homma began an 18-year stint at outdoors apparel label Goldwin Inc. in 1982 designing marine wear in its outdoor sportswear division. He then utilized his relationships with high-tech fabric mills and brands like The North Face, Helly Hansen and Filson to start his own label nanamica in 2003, which melds sports, utility and style into its designs. Homma is now recognized as one of the leading figures in lifestyle gear in Asia, popularizing functional everyday clothes. He currently resides in Tokyo, Japan.
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Managing director of Japanese outerwear label nanamica inc. Eiichiro Homma presents his humble
When one has been in the industry for almost two decades, one tends to know a few things, acquire a
The developments of nanamica have more often than not been an area of intense interest for us.
Before the explosion in outdoor/workwear-based fashion, Japan’s nanamica had quietly plied its trade maintaining a focus on re-living the aesthetics of the past. We spoke with Eiichiro Homma, nanamica’s Managing Director, to gain further insight into the respected label/retailer.
