diamond*’s Always Had Star Power. Now, Young Thug Is Making Sure Everyone Sees It.
Music

diamond*’s Always Had Star Power. Now, Young Thug Is Making Sure Everyone Sees It.

In a rare moment of downtime this summer, the ØWAY co-founder sat down with Hypebeast to discuss the Atlanta collective’s captivating global come-up.

New Arrivals From HBX: Guidi
Fashion

New Arrivals From HBX: Guidi

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Champion Taps BTS’ V to Front Its “True Champion” FW26 Campaign
Fashion

Champion Taps BTS’ V to Front Its “True Champion” FW26 Campaign

Alongside a cast of global creators, athletes and artists.

AG1 Is Bringing a New Wellness Playbook to Football
Sports

AG1 Is Bringing a New Wellness Playbook to Football

Presented by AG1
As the latest partner of Snoop Dogg-backed Swansea City AFC, the global health brand aims to challenge the sport’s traditional sponsorship model.

ASICS Adds an Earthy “Olive Green” Variant to the GEL-Kinetic 2.0 Series
Footwear

ASICS Adds an Earthy “Olive Green” Variant to the GEL-Kinetic 2.0 Series

Anchored by “Obsidian Grey” and “Olive Canvas” tones.

Paul Smith and Artek Reunite for a Colorful “Edition Three” Stool 60
Design

Paul Smith and Artek Reunite for a Colorful “Edition Three” Stool 60

The iconic 1933 Alvar Aalto design returns with brightly stained birch legs and a secret Malachite Green underside.

KAPTAIN SUNSHINE FW26 Blends Vintage Elegance With Utilitarian Sophistication
Fashion

KAPTAIN SUNSHINE FW26 Blends Vintage Elegance With Utilitarian Sophistication

Highlighted outerwear includes the Cashmere Linen Walker Coat, Organic Cotton Umbrella Coat and Sheepskin Riders Jacket.

New Balance Douses the 204L in a Denim-Like “Heron Blue”
Footwear

New Balance Douses the 204L in a Denim-Like “Heron Blue”

The retro-inspired lifestyle sneaker features premium suede, breathable mesh, and faded plum-brown outsoles.

Everything Dropping at Palace This Week
Fashion

Everything Dropping at Palace This Week

A full South2 West8 collaboration, a “Palazzo” shell kit, a “Luv U” mesh two-piece and a “Tibetan Potala” longsleeve headline the latest release.

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