The piece celebrates a major milestone by fusing the 20th anniversary of Hypebeast with the landmark 50th anniversary of Citizen light-powered technology.
The Swedish running label exclusively reveals a collection of “technical pieces that don’t necessarily look technical and clothes you can leave the house in before your run and still want to wear long after it’s over.”
Bringing Brazil’s vibrant energy to Los Angeles, football fanatics took home not only personalized sandals but also a memorable experience inspired by the nation’s vibrant culture.
Developed with Made Thought and shot by Kenyon Anderson, the 2026 brand campaign marks a deliberate return to photography after years of illustrated and CGI-led creative.