Bringing Brazil’s vibrant energy to Los Angeles, football fanatics took home not only personalized sandals but also a memorable experience inspired by the nation’s vibrant culture.
Developed with Made Thought and shot by Kenyon Anderson, the 2026 brand campaign marks a deliberate return to photography after years of illustrated and CGI-led creative.
Unearthing decades of rare sneakers and runway ephemera, the “Beautiful Things” exhibition offers an intimate glimpse into the bold origins of Yohji Yamamoto’s adidas collaboration.