With IWC’s Portugieser Eternal Calendar taking home this year’s Aiguille d’Or award.
Showcasing the iconic Glazed Silk Light from the archives.
At the time, Lady Gaga’s role has been kept under wraps.
An seven-piece line titled “The Open Road Collection.”
Namely the “Pretty Pink Flower Bouquet,” “Mini Orchid,” “Lucky Bamboo” and “Flower Arrangement” models.
Closing out the 2,500 example series.
It’s not a joke, and it’s not AI.