Lensed by Robbie Lawrence across Birnam’s rolling hills, the intimate visual study captures local residents in traditional Scottish weaving and artisanal knitwear.
Highlighting three core silhouettes, the “Feel the Fit” campaign continues the label’s legacy of pairing defining talent with signature denimwear.
The 30-year creative partnership continues with archival documentary pictures translated onto streetwear staples.
The seasonal range delivers elevated outerwear, staple knitwear, and dedicated partnership capsules.
Led by a full Betty Boop capsule collaboration alongside the London imprint’s fourth seasonal drop fo Fall 2026.
The streetwear staple combines loose silhouettes, baggy shorts, and transitional outerwear.
Blending subcultural nostalgia with contemporary fits, the drop features an array of silhouettes crafted with versatile layering in mind.
From mainline highlights like the Highway to Heaven moto jackets to collaborative jerseys and caps with Ebbets Field Flannels.
From functional outerwear to casual graphic fleece, the South Korean imprint updates street-ready uniforms for the autumnal season.
Exploring the dialogue between nature and modern architecture, the drop pairs modular layering with performance.
Blending oil-washed textures, hand-sketched archival artwork and racetrack patches, the drop channels polished resistance.
A full South2 West8 collaboration, a “Palazzo” shell kit, a “Luv U” mesh two-piece and a “Tibetan Potala” longsleeve headline the latest release.