Skate brand Fucking Awesome is the truest reflection of skater Jason Dill’s creative drive. The label is brash, often odd and very much driven by art. In a way, Fucking Awesome is Jason Dill’s personality packaged as a clothing line.
2020 made way for some superb releases from the brand as SS20 produced eye-catching graphics with collages, quirky illustrations, newspaper cutouts and frenzied logos. The core collection also added to the SS20 madness with more whimsically-printed tees and a branded chainsaw. However, the biggest drop from the brand came by way of an adidas collab — a Fucking Awesome x adidas Tyshawn model dipped in yellow and emblazoned with the imprint’s logo in big, bold letters.