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Jason Dill
Founder of Fucking Awesome
Kevin Wong/HYPEBEAST

Profile
2020 Hypes Score
202,418
Discipline
Fashion , Retail
Nationality
American
Honors

Achievement

Skate brand Fucking Awesome is the truest reflection of skater Jason Dill’s creative drive. The label is brash, often odd and very much driven by art. In a way, Fucking Awesome is Jason Dill’s personality packaged as a clothing line.

2020 made way for some superb releases from the brand as SS20 produced eye-catching graphics with collages, quirky illustrations, newspaper cutouts and frenzied logos. The core collection also added to the SS20 madness with more whimsically-printed tees and a branded chainsaw. However, the biggest drop from the brand came by way of an adidas collab — a Fucking Awesome x adidas Tyshawn model dipped in yellow and emblazoned with the imprint’s logo in big, bold letters.